Negative Ads Do Not Work!

(Originally published on 2008-10-30 as /archives/1147)

I suspect the real reason that negative ads are made is because the people who pay for the ads are negative.

None of the opinions below are those of my past-or-present employers. I have worked with members of the advertising community outside of the two marketing firms that I have worked-for, and I have learned by observing those experienced people.

People belief that advertisers know how to subconsciously control our buying habits, but the truth is this: they know far more about selling advertising services.

  1. The advertiser learns what the client wants through a creative process that includes iterating over design elements until they have an ad that fits the client’s sensibilities. This process is basically the same for all of the great firms, although they each have a registered-trade-or-service-marked name for that process, and they each claim that their process is special and unique. The firms that don’t know what they are doing? They have registered-service-marks for non-existent processes, and they depend on being lucky when they propose a new ad:
  2. The advertiser then produces an ad to fits the client’s sensibilities, wants, and desires. These sensibilities, wants, and desires were learned in step (1).
  3. The ad is presented to consumers.
  4. The firm collects statistics.
  5. The firm communicates those statistics in a way that says, “Yes, Mr. Client. You were correct. This ad that we made to-fit-your-sensibilities was very effective at selling your product!” Please note: these sensibilities are not necessarily those of the company that sells the product: they are those of the most influential individual that regularly met with the advertising firm.
  6. The firm then asks: “May we work together some more in the future?”

Man, if I were a magician I would be kicked-out of the guild for revealing my tricks.

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The Price of Atheism

(Originally posted on 2007-08-07 as /archives/73)

If this bigotry had occurred in [insert arbitrary name of state here], then I wouldn’t think twice about posting it without an explanation, but it occurred in Oklahoma, and I used to live there.  I met some good people in Oklahoma.  Have no doubt that I respect them.

When people say things like, “This is a Christian nation.  92% of Americans believe in God, so atheists should be quiet” they are saying a hateful thing.  If you don’t recognize that as hate speech, then try this version on for size: “This is a [insert arbitrary skin color here] nation…”

“Now the argument that America is a ‘Christian nation’, created by Christians for Christians and traditionally, therefore rightly, dominated by a Christian majority, could just as easily be extended to calling America a ‘white male nation’ and a demand to once again disenfranchise women and minorities. I’m sure we could find a biblical basis for that, as was done in the past, as well as plenty of precedent in law, so long as we went back before the 20th century for our rhetoric” … “No difference in the basic bigoted impulse, or the structure of the argument.” – Bruce Springsteen, Lawrence KS,

SOMA listserv, 2007-08-06

My interest in this video is not religious; if it inspires anyone to recognize and confront their own prejudices, then that is a very good thing.

So, with all that out of the way, “enjoy” the film.

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White Balance Does Not Work The Way That They Say, Maybe Not For You, Definitely Not For Me

(Original posting date: 2016-07-27)

Spiritia [GFDL (http://www.gnu.org/copyleft/fdl.html) or CC BY-SA 3.0 (http://creativecommons.org/licenses/by-sa/3.0)], via Wikimedia Commons
It’s quite common for photography writers to write something like, “The human eye… adjusts the colors you see,” whenever discussing white balance. I never encountered one of these articles that also referred to scientific research, and I am unsatisfied with the explanation.

For one thing: it’s not consistent with anything that I learned in physiological psychology or psychophysics regarding vision.

For another thing: it is extremely common for scientific-thinking people to disprove much of what photographers teach.

By Håkan Bergknut (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons

For another: it’s not consistent with my personal experience, which is more like this:

I don’t believe that my “human eye… adjusts the colours [I] see.” I am very aware of color temperature. I suspect that most photographers develop this awareness, and some people have always had it.

When I am in an environment with soft white light, that’s what I see, but it’s everywhere. It’s even affecting the color of the photos on my wall. If those were white balanced, then the light from the too-warm bulbs is affecting the colors of those photos exactly the same way that it’s affecting everything else in the room, so it’s tolerably similar, but not changed by my eyes.

I left that as a comment on a Picture Correct article on white balance, and Wendy disagreed, but her rebuttal is not actually inconsistent with my comment above. She wrote:

Some say it’s the “eye” that adjusts, some say it’s in the “brain,” point is, you DO adjust to a “normal” WB. If you’ve been inside with a bunch of tungsten–especially low-light, like in a theater–and then suddenly go outside, the world will be blue-shifted for a few seconds while you adjust.

I make temari (embroidered thread balls), and I’ve got one that’s got a design in blue and three shades of purple. Thing is, in dim light, your eyes will try to convince you it’s red, yellow, green and blue–that you’re just seeing it in a different “white balance” than you really are.

She gives an example of an adjustment here, but I am not convinced it is. To me it looks like an example of becoming aware of the different colors of light, but I am always aware of them, and people that think about light will be too.

The “human eye adjusts” isn’t a scientific explanation, it’s an expectation. Photographers think about white balance this way, because that’s what they have been taught, but in reality, they do see three shades of purple as non-purple, because there’s no real adjusting going on.

That said: adjusting white balance in your image is important, because the colors in your photo are affected by the light that you are viewing it in, exactly as much as every other color that’s in that same light. Your photos won’t look “right”.

On the other hand, by all means: monkey with white balance in order to meet your artistic goals.

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Build a Wall? Part Uno

(Originally posted on 2017-01-18.)

Politics is a football game, where winning is everything, and there are no stable values. What about the religious right? In the south, they used to vote for Democrats. What about free market capitalism?

By Michael Vadon [CC BY-SA 2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
The GOP was free-market right up until this election. Now there are Republicans that say, “We want protectionist economic policies. Build a wall!”

Protectionist economic policies will increase the cost of every item that comes from Mexico and China. (Whether that increase takes money away from the manufacturer, the import company, or the end-consumer, depends on the elasticity-of-demand.) Every person’s dollar will buy less, and Americans will be that much poorer, but the next president will still be able to afford a $650 iPhone.

People said that your future president was lying about getting Mexico to pay for the wall, but he actually did mention tariffs during the campaign.

Here’s the thing about tariffs: if you raise the price of imports, then people will buy them from some other place, and then the tariffs won’t generate money to build the wall. In that case, you won’t have a wall, and you won’t have inexpensive goods either.

Mexico and China are in an industrial revolution. At the end of an industrial revolution, you end up with a large middle class. Large middle-class people generally want the option of desk jobs. The USA is in between industrial revolutions.

But there’s a completely different way of looking at trade deficits, and it’s simply this: the trade imbalance just means that the US dollar buys more, and that means that people in the US, on average, are better off, than people in other countries, and USA-first people like trump shouldn’t want to mess with that.

Me? I think that people are people, and I don’t care whether they live in China, the USA, or most other places, but that’s a “Paul opinion”. It’s not liberal, and it’s not conservative.


By Crossswords (Own work) [CC BY-SA 4.0 (http://creativecommons.org/licenses/by-sa/4.0)], via Wikimedia Commons


Cumulative current account balance per capita 1980–2008 based on International Monetary Fund data. Emilfaro [Public domain], via Wikimedia Commons

The two charts above show that the USA currently has the greatest trade imbalance, while simultaneously making more protectionist policies. Here are a few possible explanations:


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So that’s what a tank slapper is…

(Originally posted on 2007-06-21 as /archives/22)

I experienced my first tank slapper on 2007-06-20.  That’s when a harmonic instability causes the handlebars to swap from side-to-side as far as they can go (AKA full lock).  I purchased a Suzuki SV650SA7 one month earlier (2007-05-19), and I already have over 1200 miles on it.   Anyway, I was coming out of the parking lot on the NE corner of Iowa and 23rd in Lawrence, KS after lunch.  These cars were coming at me pretty fast so I wanted to accelerate out-of-there.  I gunned it while I was leaned over.  First the rear wheel starts spinning, or I hit a false neutral, or who knows what (VROOOOOOM), and then the handlebars are doing a high speed dance (JIGGY-JIGGY-JIGGY), and left foot comes of the peg.  Afraid?  HAH!  Danger is my middle name!  Embarrassed?  You bet.

Here is a video of a tank slapper that looked like mine:

Here is a much-worse-ending one:

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Star Wars: Harmy’s Despecialized Editions Rock

(Originally posted on 2017-01-18.)

Summary

There are different routes to seeing the original Star Wars, but they each have their limitations. I am intrigued by Harmy’s Despecialized Editions for all the reasons listed in the documentary above. Here is a review, instructions, and comparisons.

Caveat Emptor

In principle, I agree that it is ethical to view these if you have actually purchased copies of the movies, however, what’s ethical, and what’s legal are not always the same thing. I have not assembled or viewed these videos, so I cannot review them at this time, but I will link to a review below.

Instructions

HanDuet’s The Ultimate Introductory Guide to Harmy’s Star Wars Trilogy Despecialized Editions is the best guide to getting access to these movies.

Here is the Star Wars Trilogy Despecialized Edition Facebook page.

Review

Comparisons

In cases where there was footage added, the editions that don’t have it will just show black, but just for this comparison, not in the movies:

Han Shot First

Cloud City Escape

The Emperor’s Message

The End

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