(Originally published on 2008-10-30 as /archives/1147)
I suspect the real reason that negative ads are made is because the people who pay for the ads are negative.
None of the opinions below are those of my past-or-present employers. I have worked with members of the advertising community outside of the two marketing firms that I have worked-for, and I have learned by observing those experienced people.
People belief that advertisers know how to subconsciously control our buying habits, but the truth is this: they know far more about selling advertising services.
The advertiser learns what the client wants through a creative process that includes iterating over design elements until they have an ad that fits the client’s sensibilities. This process is basically the same for all of the great firms, although they each have a registered-trade-or-service-marked name for that process, and they each claim that their process is special and unique. The firms that don’t know what they are doing? They have registered-service-marks for non-existent processes, and they depend on being lucky when they propose a new ad:
The advertiser then produces an ad to fits the client’s sensibilities, wants, and desires. These sensibilities, wants, and desires were learned in step (1).
The ad is presented to consumers.
The firm collects statistics.
The firm communicates those statistics in a way that says, “Yes, Mr. Client. You were correct. This ad that we made to-fit-your-sensibilities was very effective at selling your product!” Please note: these sensibilities are not necessarily those of the company that sells the product: they are those of the most influential individual that regularly met with the advertising firm.
The firm then asks: “May we work together some more in the future?”
Man, if I were a magician I would be kicked-out of the guild for revealing my tricks.
If this bigotry had occurred in [insert arbitrary name of state here], then I wouldn’t think twice about posting it without an explanation, but it occurred in Oklahoma, and I used to live there. I met some good people in Oklahoma. Have no doubt that I respect them.
When people say things like, “This is a Christian nation. 92% of Americans believe in God, so atheists should be quiet” they are saying a hateful thing. If you don’t recognize that as hate speech, then try this version on for size: “This is a [insert arbitrary skin color here] nation…”
“Now the argument that America is a ‘Christian nation’, created by Christians for Christians and traditionally, therefore rightly, dominated by a Christian majority, could just as easily be extended to calling America a ‘white male nation’ and a demand to once again disenfranchise women and minorities. I’m sure we could find a biblical basis for that, as was done in the past, as well as plenty of precedent in law, so long as we went back before the 20th century for our rhetoric” … “No difference in the basic bigoted impulse, or the structure of the argument.” – Bruce Springsteen, Lawrence KS,
SOMA listserv, 2007-08-06
My interest in this video is not religious; if it inspires anyone to recognize and confront their own prejudices, then that is a very good thing.
So, with all that out of the way, “enjoy” the film.
I experienced my first tank slapper on 2007-06-20. That’s when a harmonic instability causes the handlebars to swap from side-to-side as far as they can go (AKA full lock). I purchased a Suzuki SV650SA7 one month earlier (2007-05-19), and I already have over 1200 miles on it. Anyway, I was coming out of the parking lot on the NE corner of Iowa and 23rd in Lawrence, KS after lunch. These cars were coming at me pretty fast so I wanted to accelerate out-of-there. I gunned it while I was leaned over. First the rear wheel starts spinning, or I hit a false neutral, or who knows what (VROOOOOOM), and then the handlebars are doing a high speed dance (JIGGY-JIGGY-JIGGY), and left foot comes of the peg. Afraid? HAH! Danger is my middle name! Embarrassed? You bet.
Here is a video of a tank slapper that looked like mine: